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Social-Cognitive Theory and Self-Esteem

Image via Wikipedia Some social-cognitive theorists like Hazel Markus would say that self-esteem is dependent upon how successfully we measure up to our self-schemas or internal representations of the ideal self. Similarly, other social-cognitive theorists like Tory Higgins theorize that self-esteem depends on self-guides, or personal standards that individuals like to meet. Discrepancies between self-guides [...]